Private Cloud Trends

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However, organizations looking to extend beyond the core benefits of server virtualization are starting to transform their highly virtualized data centers into private cloud infrastructures. By harnessing advanced capabilities like elasticity, management automation, and usage-based tracking, organizations, especially those with larger and more sophisticated IT environments, are beginning to change the way in which IT delivers services.

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Customer Contextomy

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In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Context doesn’t come from loose data indicators; rather, it comes from understanding who each customer is, as well as customers’ past, present and likely future behavior. Context also comes from understanding customer channels, timing and environment. Marketers must remember to do this at scale.Download this on-demand webcast to hear from brand leaders as they discuss and debate where and how context, content and the customer must converge in today’s commerce journey.

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