Best Practices to Improve Email Opens and Drive Conversions

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Take the guesswork out of subject line testing by looking at what keywords and headline types drove the highest open rates from over 3,000 of the world’s top brands. In our latest report, we highlight the impact subject lines have on conveying your brand, and why testing every campaign is crucial for success.Read the report to discover:How subject lines can influence brand perceptionAn answer to an age old subject line debate: does length matter?The subject line types and keywords that are most likely to drive subscriber engagement

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Building Channel and Employee Loyalty: Engagement Series Part 1: Rules

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We invite you to come along with us on a journey that investigates the cornerstones of engagement – rules, rewards, communications, and technology. Those critical elements needed to build an effective incentive program that drives your employees or channel partners to higher levels of performance and greater loyalty to your brand. Each part in this series will focus on these critical elements, and we’ll look at meaningful analytics that prove your program and improve your design going forward. We’ll even take a look at identifying and factoring the future value of your sales force so you can strategically target the groups with the highest potential value.

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7-Minute Buyer’s Guide: Selecting the Right Customer Support and Helpdesk Solution. Effective customer support, issue tracking, and helpdesk platforms

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Customer support software allows you to take control of your customer service activities from start to finish, assigning tracking numbers, sharing data between team members, tracking support requests and resolutions and following up with customers through emails and surveys. You can even generate reports, from the highest-level summaries to the most granular detail.

In larger organizations, customer support solutions may be rolled into a full-blown customer relationship system (CRM). But for smaller businesses, a standalone system should work just fine, automating customer support activities while feeding you critical data about your service and support levels so you can improve customer loyalty, reduce service times, generate additional revenue streams and maximize productivity.

To assist you in making an informed decision, we’ve put together this guide to take you step-by-step through the process of researching and selecting an effective customer support system for your company.

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7-Minute Buyer’s Guide: Selecting the Right Marketing Automation Platform for Your Organization

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The vast majority of small and medium businesses are not yet using marketing automation techniques. This represents a major opportunity for those businesses that are ahead of the pack and have implemented such a solution already.  Marketing automation encourages inbound marketing where you create conditions for interested prospects to approach you rather than the other way round.  This free guide will help you understand the field and the advantages of inbound marketing. It will introduce you to a typical solution and will help you in your marketing automation selection process.

Selecting a marketing automation provider can be a complex process but we’ll arm you with the information you need to make the best decision for your business. You then have the option be connected with one of our advisors who will help you match your needs to top marketing automation providers.

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