The Beginner’s Blueprint to Account-Based Marketing

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As consumers begin to crave more personalized experiences, many marketers are turning to account-based marketing to meet those needs. So what exactly is account based marketing? This blueprint answers that question and also offers helpful insights on how to:

Drive more revenue by aligning your sales and marketing teams around a common set of goalsCreate a customer experience that will turn your best customers into advocates and drive more accounts back to the top of your funnelExpand your reach to deliver your message to key decision-makers on their termsJumpstart your campaigns with innovative ideas that have been field tested by modern marketers just like youMeasure and Optimize Results to continually improve your campaigns and make you look like a marketing rockstar

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7 Pillars of Customer Experience Management for Operators

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Key takeaways you’ll love, include:

Insights in to how you can embed customer-centricity into your company’s DNAHow to digitally transform your organisation to reduce costs and enhance customer satisfactionKnowledge of how to break down silos to deliver seamless experiences that translate into long-term loyalty

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B2B Lead Generation Report 2015

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In this new benchmarks report compiled by Holger Schulze of LinkedIn’s B2B Technology Marketing Group, discover what the 5 major trends in lead generation are according to 600 marketing professionals.

Results include:

Increasing the quality of leads is the top priority for a majority of B2B professionals, followed by increasing lead volumeLack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generationDespite the hype around mobile marketing, most respondents are not sure what role mobile marketing will play in their strategiesDownload the full free report to learn more!

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